PLOUTOS (Plutus) is the Greek god of wealth. In the beginning, he was only associated with agricultural bounty, but that later evolved so that he could encompass wealth and the riches of the earth in general. Plutus was said to have been born to the goddess Demeter after laying with the hero Iasion.
As a young god, he was blinded by Zeus so that he would distribute wealth fairly and without discrimination to the people. He was often depicted holding a cornucopia full of grain, and was usually portrayed as an infant held by the arms of either Tyche, or Eirene, goddesses of good fortune and peace, respectively.
Plutus is also closely identified and confused with Plouton, who is actually the god Hades in his guise as lord of the earth's hidden bounty. This is also the case with Pluto, the Roman counterpart of Hades. They are not the same deity.
Demeter, bright goddess, was joined in sweet love with the hero Iasion in a thrice-ploughed fallow in the rich land of Crete, and bare Plutus, a kindly god who goes everywhere over land and the sea's wide back, and him who finds him and into whose hands he comes he makes rich, bestowing great wealth upon him.
–Homer's Epigrams 15
History and Myths
Sometimes also called Pluton, the personification of wealth, is described as a son of Iasion and Demeter. Zeus is said to have blinded him, in order that he might not bestow his favours on righteous men exclusively, but that he might distribute his gifts blindly and without any regard to merit.
At Thebes there was a statue of Tyche, at Athens one of Eirene, and at Thespiae one of Athena Athena Ergane; and in each of these cases Plutus was represented as the child of those divinities, symbolically expressing the sources of wealth.
Hyginus calls him the brother of Philomelus.
God of Wealth God of the Agricultural Bounty God of the Riches of the Earth